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In the old Echigo province, which was the forerunner of the modern Niigata, food preservation and taste were supported by the use of ‘snow houses’ (yukimuro). These were warehouses naturally refrigerated by large quantities of snow, which in insulated spaces guaranteed a stable temperature over many months.Yukimuroya is a project in modern day Niigata, that attempts to the harness the wisdom of this age, and blend naturally cooled ingredients into a tasty and sustainable range of food and drink. Using collected snow of course requires much less energy than industrial refrigeration (they calculate 400-700 tons of CO2 emissions could be saved per year for each snow house used). It also allows the project to connect to the gourmet energy that existed in old-Echigo, with the dedication to high quality and fresh ingredients a legacy, that continues to support Niigata as one of Japan’s premier regions for rice growing and agriculture.The project is collaboration between different Niigata based producers, and this coffee was selected and roasted by Suzuki Coffee, based in Niigata city. The beans were stored in a yukimuro ‘snow house’, which by all accounts has developed the taste. Originally sourced from Brazil, the beans were given a quite heavy roast which has been tempered by the mild effects of the ice storage to create the Yukimuroya original blend.Tasty indeed, you can fully develop the aroma and sense of a Niigata style coffee experience with the range of grinders and drip pots also available.Each pack contains 200g of whole coffee beans. The pack size is 23cm high.
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