What we do


Lives London

wagumi is produced and run by Lives London, a small company which works to promote exchange, and sustainable development in Japan.  Together with our parent Lives Inc, based in Tokyo, we offer a range of services including consulting, and product distribution.  We are able to provide many of the items in wagumi wholesale, and have experience of working with partners in Europe on a variety of projects.  If you have any enquiries about how we can work with you to connect with Japan’s craft heritage please be in touch.


what we offer

With more than 10 years of experience and know-how, we are now engaged in a wide range of B to B activities as an operating company, Lives London Limited.

  • Wholesale to companies in the U.K. and abroad
  • Test marketing business
  • Event planning and management
  • Workshop    etc.

You can find more information on our corporate website. (in Japanese)


WBSJ Boots (Official Retailer)

We are the official retailer of WBSJ Boots. 

Rain boots by the Wild Bird Society of Japan symbolise its work in enhancing access to nature, and support it by providing proceeds for conservation. 

Find out more about WBSJ Boots and their story.