Founded in 1934, the Wild Bird Society of Japan is one of the largest wildlife charities in the country with around 40000 members. In Japan, it manages reserves, organises studies and campaigns to protect the country’s birdlife. Among its most significant work are activities to protect the globally threatened Blakiston’s Fish Owl, the largest living species of owl, now reduced to around 140 birds in Japan’s northern Hokkaido island. It is also working to save the nationally symbolic Red-crowned Crane, and Japanese Murrelet species, among others. All products it sells contributes to sustaining this work.