About us


Opened in 2011, wagumi in the Oxo Tower is a place to find craft and design from Japan. Stocking the work of regional producers, individual artists, design collaborations and not for profits - it highlights the variety, and the fun to be found in things made in Japan.



Lives London

wagumi is produced and run by Lives London, a small company which works to promote exchange, and sustainable development in Japan.  Together with our parent Lives Inc, based in Tokyo, we offer a range of services including consulting, and product distribution.  We are able to provide many of the items in wagumi wholesale, and have experience of working with partners in Europe on a variety of projects.  If you have any enquiries about how we can work with you to connect with Japan’s craft heritage please be in touch.