These towels were made in the Senshu towel region of south Osaka, by the Fukuroya company.
Their concept is reused goodness, styled in Japanese as ‘nokori-fuku’. Utilising the by-products of fine drink production, the makers convert matcha tea leaves, craft beer and wine grapes into rich dyes. Reducing waste, it also leads to satisfying towel shades.
The two shades here are a matcha made green, and a beer derived amber made in collaboration with the Têtard Vallée brew pub in Osaka.
What makes the towels however, is not just the shades and the sustainability story - but the soft weave developed by the Fukuroya family over almost hundred years at their site in the Senshu region. The towels are absorbent, and a pleasure in the hand, or on the face.
These are the hand towel size, and are 33cm by 34cm. A face towel size is also available.
About Fukuroya Towel
The Fukuroya towel company is a small family firm based in the towel making district of Senshu in south Osaka. Senshu is one of Japan’s two principal towel making regions, and the soft texture of its weaves is a source of pride. The Fukuroya family have been making towels there since in 1926, and their small factory functions as a laboratory for innovation and quality. They have sought to advance concepts of sustainability through the use of recycled food materials in dyes, and craft, by incorporating soft washi paper into the towel fabrics. They say that nothing brings greater happiness to the towel maker, than quality and colour delivered to the user.
